Top 5 Hasbro Games Apps Performance in Nigeria Q4 2021

In Q4 2021, Hasbro's top games in Nigeria exhibited diverse trends in weekly downloads, revenue, and active users. Here’s a closer look at the performance of the top five applications.

Scrabble® GO - New Word Game saw its weekly downloads peak at 10.8K in mid-October but gradually declined to around 5.8K by the end of December. Revenue remained relatively stable, averaging around $200 per week with minor fluctuations. Active users witnessed a slight decrease from approximately 44.9K to 42K over the quarter.

Power Rangers: Legacy Wars experienced a consistent decline in both downloads and active users. Weekly downloads dropped from 6.9K at the start of October to about 4.1K by the end of December. Active users also fell from nearly 15K to around 12.7K. Revenue showed a slight increase towards the end of the quarter, peaking at $48 in mid-December.

PJ Masks™: Hero Academy exhibited a significant increase in downloads and active users towards the end of the quarter. Downloads rose from 1.8K in late September to 6.9K by the end of December. Active users also saw a notable rise, reaching 10.3K in the final week of December. Revenue showed a spike in mid-December, peaking at $42.

PJ Masks™: Moonlight Heroes maintained a relatively stable download rate, with a slight increase from 3.1K to 3.7K over the quarter. Active users followed a similar trend, rising from around 10.1K to 10.1K by the end of December. Revenue remained minimal throughout the period.

Boggle With Friends: Word Game had a steady download rate, fluctuating between 700 and 900 downloads per week. Active users showed a slight decline from 4.9K to 4.3K over the quarter. Revenue peaked at $27 in mid-December, showing some variability throughout the period.

These insights are derived from Sensor Tower data. For more in-depth analysis and trends, visit Sensor Tower.